October is here and that means lots of pink ribbons begin appearing in recognition of Breast Cancer Awareness month. However, I am continually startled at how the pink ribbon has seemed to stay year-round now. I often say (as my daughters will attest to by rolling their eyes and groaning), "Please THINK BEFORE YOU PINK!"
There are wonderful breast cancer research groups out there that continue to try and find a cure for breast cancer or even to eliminate it altogether. But sometimes I feel like there are just as many businesses out there putting a pink ribbon on everything because they know it sells. It's a marketing ploy. I am thrilled that most people recognize the pink ribbon as an awareness of the breast cancer journey and those who have walked that journey or are presently on it. But… I feel we need to scrutinize the terms of offers for how funds really support breast cancer research, prevention, early diagnosis or persons going through treatment. Be sure to read the small print: what exact charity or research group will benefit from profits on this item? How will the company base their contribution? Go to their website and see what percentage or total dollar amount has been pledged. You might be amazed that it will turn out to be very few dollars. In Lynda Shrager's blog a couple years ago, she noted some companies determine a maximum donation or minimum sales figure that must be reached before they will donate to the identified charity. If the maximum has already been reached or the minimum is never reached your purchase of the pink item may not benefit any charity.
Go ahead and go pink if you want to! You are in a wonderful era has no shortage of items to purchase. But I challenge you to consider donating your money directly to a charity that at least 60- 80% is spent on research or services. Most of all I challenge you to consider donating in some way that stays directly in your community. There are great local organizations that help people fight the good fight. So get on board, lend a hand, give your money wisely and pink it up!
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